In the third quarter of 2020, the app installation worldwide reached 36.5 billion applications from the Google Play Store and App Store. That’s an increase of 23.3% from 29.6 billion installations in the same quarter a year ago. Consumers at both app stores spent $ 29.3 billion in three months, up 32% from $ 22.2 billion in the third quarter last year.
In the third quarter, consumers spent $ 29.3 billion globally on app stores
Although it is believed that the Android operating system accounts for about 85% of the global smartphone market, iOS users have traditionally surpassed Android users in making in-app purchases and in-app purchases. For example, the amount of money spent on every app store from July to September was $ 19 billion, an increase of $ 19 billion over the iOS-based app store (up 31% from $ 14.5 billion generated in the third quarter of 2019). That compares with $ 10.3 billion spent by Android users on the Google Play Store in that quarter. (That’s a 33% year-over-year profit over $ 7.7 billion spent in the same quarter last year).
Despite the possibility of banning it from the US, Tiktok, a short form video app, continued to gain more subscribers worldwide. Tic Tac Toe was the highest-grossing non-sports app for the second consecutive quarter, as it gives young people some space for their creativity, especially during the plague. Consumer spending on the app rose 800% year-on-year in the third quarter. Users can use 15- or 60-second videos that show lip sync, dance moves, comedy skits, jokes, and more. Although TicTac App Store topped the charts and overall revenue for the quarter, it did not make it into the top ten in the Google Play Store. Google One was the highest-grossing app on the Google Play Store in the last quarter. This app allows users to manage their repository (including content in Google Drive, photos and videos from Google Photos and more).
Based on revenue-related downloads, TikTok led Apple Store downloads, Google Play Store downloads, and overall downloads in the third quarter, winning the trinity crown. In the second category, Facebook ranks second in the number of downloads and its other apps are also among the top ten. WhatsApp and Instagram are ranked fourth and fifth, respectively, while Messenger is ranked 8th.
Globally, mobile sports revenue grew 26.7% year-on-year to $ 20.9 billion. 59%, or $ 12.4 billion, came from the App Store, with a quarterly annual profit of 24%. Google Play Store Sports grew by approximately 30.8% year-on-year to $ 8.5 billion. The highest-grossing sports on both platforms are Honors Awards, Kings of Pubs Mobile, Pokemon Geo, Roblox and Coin Master. Speaking of Pokemon Go, the game continues to have legs. Celebrating its fourth anniversary, it reported 33% year-over-year revenue growth in the third quarter. Overall mobile games for the third quarter based on downloads (including first place in the App Store and Google Play Store), include Scribble Rider, Token Tom Friends, Subway Surfers and Garina Fryfire.
For the fourth quarter, which began last week, Sensor Tower expects to see new leaders in app stores, and the customizable iOS 14 home screen is expected to lead to several new successful games for the iPhone.
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