Porsche’s third-quarter U.S. sales report contained staggering statistics: for the first time, all electric tokens 911, 718 and Panamera sold out. Currently, this is the third best-selling Porsche behind the McCann and Cain SUVs.
It is quick to say whether this will last. In the second quarter, 911 Tycoon, 718 and Panamera combined. In the third quarter, sales generally grew again throughout the new average. If this pattern persists, it could be the first time a traditional carmaker’s U.S. EV sales have surpassed its most established products.
Especially when you compare it to the Panamera, it’s a bigger, more expensive, more established sedan and it looks like a waterfall moment. Tesla initially proved that an EV could outperform its rivals, but Taken could demonstrate that an EV of the same brand could outperform its internal combustion counter. Even with the price premium and supply challenges of EVs, people can still be ready to jump.
Of course, all of this comes with a healthy dose of salt. First, Porsche’s affluent customers may be less worried about price sales. Plus, the products tend to be better when they are the latest, giving the Token an advantage over the Panamera, the models with the faceplate are not yet for sale. Most importantly, this could be a quarter of an anomaly. If it becomes a trend, it could show that even non-Tesla EVs can be more attractive and popular than their traditional counterparts.
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