Once Notorious, the Hummer Brand Aims for Glory
Consider some models that have been revived over the past decade: Chevrolet Camaro and Blazer, Nissan GT-R, Toyota Super. All lived glorious lives and later died of natural causes. Their names retired with honor to the Company Archives. When the market relaxed again, product designers removed those logos and used them in ways designed to create a previous reputation. Except for the blazer, but we’ll get to that.
Now consider the Hummer. Born out of war and Habris, the brand did not live a glorious life but a glorious life. It died, not from natural causes, but from a financial disaster caused by war and entertainment. General Motors did not file the brand in an archive drawer with Velvet. We suspect that as a super villain, GM sentenced Hummer to Supermax imprisonment and a relieved population believed that Hummer would be imprisoned forever.
Hummer’s civil life lasted 18 years, the clock that began in 1992 when Arnold Schwarzenegger drove the first H1 at AM General’s South Bend factory in Indiana.
In 1999 GM bought the rights In 2002 the Hummer brand launched the Hummer H2. Let’s be clear: when we say “Hummer”, the format that everyone who is not the owner thinks is H2. It has only been on sale for nine years, and no vehicle in the last 30 years has been more unfairly discredited than this overturning box.
H2 could not be a better representation U.S. culture at the time. Early Outs is the budding time of military enthusiasm that has now gone mainstream with tactical socks and letter openers. A prosperous economy and low gas prices can do anything, and many believed that those capabilities would last forever. According to the EPA, The corporate average fuel economy in the U.S. had worsened in 2002 than in the previous 22 years, with no connection to the Nadir H2. Then in 2001-White House Press Secretary Ari Fleischer said Americans who use per capita energy more than any other country have an “American way of life” and it should be the goal of policy makers to protect the American way of life.
Despite the problem of fine ties, H2 was out of the way better More than most people respect it. Its entry, crash and exit angles were the opposite of those of the modern Jeep Wrangler Unlimited Rubicon. Deep timber equipment includes rock sliders mounted on frames that can support the weight of the truck, five skid plates, a new four-wheel drive system, and a fast transmission case. 33: 1 crawl ratio, And 34.5 inches BFGoodrich All-Terrains. It all came before choosing a package off the road.
Two days on the road outside of Ta Mohi, Moab, we were convinced that the H2 could have obstacles as well as the H1 (we know, because we had an H1 chase vehicle) but more student-style and half price, “We launched it We wrote before long.
The H2 exploded to its size, but the 2003 Chevrolet Suburbs and Tahoe were both longer and two inches shorter and shorter than the H2.
H2 exploded because of its fuel economy. Its massive gross vehicle weight rating excused GM by providing official EPA statistics but at the time the magazine review came back Between nine and 10 miles per gallon Combined. 2003 Tahoe and Suburbs returned 13 MPGs, blocking both sales of H2.
But on the Earth Liberation Front it exploded, and it was H2 that created the vengeance, the boundless hatred. Hummer set fire to several distributors in Southern California In 2003.
Maybe it’s the drivers. Says a 2009 study The owner of the H2 considered himself a “moral protagonist” and called for “the protection of sacred virtues and ideals from the wrongdoings of an immoral enemy.” H2 lived where the truck nut was found during the Greek tragedy.
By 2008, record gas prices and a cultural downturn had hampered Hummer sales. After trying and failing to find a buyer, GM announced the end of the brand in February 2010.
GM knows what could happen to the Hummer, and there may be a sense of waiting in the market to give the right electric truck a chance. A decade has passed but many people still care about the brand and there are misunderstandings with the resurrected logos. Ford Bronco, who revived the Chevy Blazer, could return to a super-heated adventure. Instead, Chevy wasted Blazer’s cache on a family cross.
But there is a reason for that Vehicle News Two years ago I was asked, “Can you imagine what a global Goliath Hummer is in this SUV crazy market today?” The H2s are back on the road. Used prices are going up and a quiet quiet fan base carries the torch. Companies like Mash Motors still exchanges diesel On the original H2s, and By 2018, GM said Thanks to “parts, accessories and licensed products” it continued to make money from the brand.
GM opens cell doors, offering a redesigned and restored version of its former villain. Whichever direction it goes from here, the story of the electric Hummer has one thing in common with its ICE predecessor: it will go wild.
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