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Google sees potential to earn big bucks by making a change to YouTube

by
Zaylee Amalia
10/11/2020

There are many ways to make a profit from Google and YouTube. As you know, it sells ads on streaming video sites and even offers a premium version on YouTube, which subscribers pay $ 11.99 a month (or $ 17.99 a month for a family subscription of up to five main subscribers and additional family members). . The premium version of YouTube is ad-free and includes free views of the original YouTube content.

Google plans to turn YouTube into a shopping mall.

According to Bloomberg, Google plans to turn YouTube into a giant online shopping mall selling accessories, products, toys and items that can be found in a YouTube video. Instead of browsing through an online shopping mall looking for items to buy, all of those videos that can be viewed on YouTube become a directory where users can find them. Google’s idea is to let the user know that the whole process is to watch videos, find items to buy, tap a link and make that purchase. Shopify, a Canadian e-commerce platform, is part of an investigation that allows Google to sell products via YouTube.

Google is trying to make extra money by turning YouTube into a shopping mall

Google has confirmed that it is testing this new shopping with a limited number of videos. Content creators are able to decide which products are listed for sale in their videos. While Google prefers to sell ads over products, others have successfully increased their revenue by becoming e-commerce leaders. Andy Ellwood, president of eCommerce Startup Basket, says: “YouTube is one of the least used assets. “If they decide to invest in it, it’s a great opportunity for them.” It is not clear how Google plans to take advantage of this opportunity. Designers no longer rely on ads to put them on the bread table. In fact, Google is helping YouTube creators sell subscriptions to their content, and is cutting back on Google by 30%.

According to Bloomberg Intelligence, the retail e-commerce market, not including China, could reach $ 2.8 trillion by 2025. Jitendra Varal, an analyst at Bloomberg Intelligence, points out that “Facebook is at the forefront of this game, but because of the size of the e-commerce market and its future growth, it is too large to keep up.” And YouTube is poised to play an important role in the company’s strategy.

In a recent earnings call, CEO Sunder Pichai said that boxing videos on YouTube could be turned into a shopping opportunity. In China, the country version of Tiktok, also known as Doin, was successful in using videos as a shopping directory. Millions of users bought smartphones, lipsticks and many other products with videos promoting these items.

Last year, Google launched the aforementioned Shopify integration, allowing YouTube creators to list up to 12 items for sale in a carousel below their videos. In addition to helping designers diversify beyond advertising, Google may use data collected from merchandise to enhance its advertising campaign.

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