Color Psychology In Instructional Design
Discover the role of digital learning
It is a scientific fact that colors play a vital role in influencing human perception and in aiding and abetting the learning of colors. Learning and Development (L&D) and instructional design are based entirely on helping people learn better through the use of psychological motivators, and every consultant designer should know how to use color to design better digital learning . Before giving some advice on how to use color in your design, let’s first explore the subject of color psychology or how color affects a person’s mood.
When a person looks at an object, the eye registers the color of the object and communicates with the hypothalamus in the brain. The hypothalamus signals the pituitary and thyroid glands to secrete chemicals that affect a person’s behavior. Color affects a person’s behavior so much that when a person decides how to deal with an object, color determines 60% to 90% of that interaction. Color psychology has been used by age group organizational marketing teams and it is time for mentor designers to take advantage of it.
Every color is associated with a feeling or mood, and it is important for designers to understand if they want to use these color associations in their digital learning design. It should be noted, however, that these color associations are only guidelines to be taken with a grain of salt and not strict and fast rules. How a person interprets color largely depends on their personal preferences, experiences, cultural differences, upbringing, and context. The following are common color associations found to generate certain emotions in humans.
Blue symbolizes trust, peace, order and loyalty and is one of the favorites of corporate organizations. Blue should never be used with food as it controls hunger.
Yellow signifies happiness, fun or playfulness, using the brands needed to keep customers happy; For example, organizations that deal with toys, candy, food, adventure sports, etc., also use yellow to focus on something, so it is used in traffic als.
- green leaves
Green is associated with nature, creativity and peace. It is usually used by organizations that want to connect with nature and the environment. Greens are associated with security and “doing things”, so it can be used as a call to action for digital learning curricula.
- Management Orange
Orange is associated not only with a sense of urgency but also with fun. Orange is a huge but inviting color, so e-commerce companies use it on their “add to cart” buttons. It can be used in digital learning to influence learners to click a button.
Black has long been associated with luxury, modernity, elegance, and timeliness and has a classic feel to it. It is used by brands that sell high quality products. Using the correct black color is very important in instructional design as it is a common color for text.
- Management White
White is again a very common color, it is associated with space, freedom and glory. White works well with other colors to evoke emotions associated with those colors.
How do you use color in consulting design?
Now that you know what is associated with common colors, let’s take a look at what can be done to color.
- Reduce boredom and apathy (red)
- Stimulate mental activity (yellow)
- Reduce confusion (blue)
- Calm the eyes (green)
- Increase focus (warm colors)
- Direct focus (bright colors)
- Improve readability (different colors)
- Improving learning and comprehension (as opposed to black and white)
- Improve recall (color images)
- Set the mood (warm colors stimulate and cool colors calm)
If you adapt to color psychology you can use colors in different combinations. If you have started using color psychology in your foot courses series, do not use more than 3 tones (you will get better over time), and remember to use colors in a ratio of 60:30:10, not all 3 equals. Read Color Psychology and Color Theory to get a more detailed idea of the colors to choose for your footwear.
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